We have achieved significant scale over the past three years through prudent deployment of technology to provide superior experiences to our customers. Besides building efficiency through automation, digital technologies have widened our reach and helped us grow at a faster pace without increasing our operating costs.

Our marketing strategy is focused on creating a strong community connect. We utilise multiple channels for digital communication with granular targeting to win customers across geographies.

We have launched several initiatives in recent years to build the brand of our Bank and increase recognition in the communities we serve. These initiatives include Equitas Gurubhyo Namah, Equitas Tour A Bank, Equitas Go Green, Equitas Banking Golu, and Doctor on Wheels; these initiatives have typically been centred around religious festivities and other occasions. In addition, we believe our ongoing social initiatives in certain communities have resulted in strong brand equity for the ‘Equitas’ brand. We have done on an average 1,600 activity on month on month basis in branch catchment.

Although banking operations have limited negative impact on the environment, we constantly endeavour to adopt eco-friendly processes and create awareness on sustainable practices among our stakeholders. At every CSR event, we ask our guests to plant two saplings near the event premises; 5,182 saplings were planted in 2019-20.