Mega Loan Mela with Equitas & Tata Motors | Equitas Small Finance Bank

Mega Loan Mela organized by Equitas Bank in association with Tata Motors across India


We at Equitas Small Finance Bank in association with Tata Motors organized an outreach program to provide commercial vehicle-loans to truckers and new aspiring drivers on the 11th and 12th of November at 182 Equitas Bank branches across the country.

We aim to boost credit in a bid to aid liquidity for businesses and create jobs through these loan melas in lines with the vision of Government Of India.

The loan mela was organized to cater to those who are engaged in the transportation business and for people who are buying commercial vehicles for the first time . The two day event kick-started with the dealers from Tata Motors bringing in their commercial vehicles which was kept on displaying their commercial vehicle for test drive.tata-iconThe mela was conducted in the dealership premises where both Equitas customers and New to Bank customers participated . This mela was a one-stop destination for customers to access auto loans. The counters for loan enquiries were open from 9:30 am and customers approached the Equitas counter to understand the schemes and interest rates. Insurance , rate of interest and RTO expenses were discussed with the customers. A detailed communication about the Loan mela and its features were circulated around the Bank catchment areas and to the existing customers for three days ,prior to the event date. The event winded up at 6pm on both days and touch based close to 1000 customers.

The Tata Motor vehicles on display were - Tata Ace and Tata Intra . The association with this brand has been beneficial as they manufacture vehicles that endure the roughest terrains which is best fitted for road trippers that endures heavy cargo loads and is most suitable for long distance road trips.




Being the first ARAI certified container vehicle from a OEM manufacturer Tata Ace Steel ensures hassle free registration. Its key features are its corrugated container roof, CED coated panel body, Leak-Proof design, Top marker lamp and 260 degrees opening doors. It is the best of its kind in the Small commercial vehicles industry and is widely used by cargo road trippers across the country.




This variant meets the evolving needs of the new age customers who seek high revenues , low cost of ownership and superior vehicle performance leading to prosperity. It was released in 2019 and has attracted a lot of truckers and small business cargo trippers.

This initiative has been beneficial to a lot of aspiring truckers who have always wanted to own a Small Commercial Vehicles. Equitas commercial Vehicle Finance helps them with :

  • Part pre-closure of loans.
  • Customer friendly repayment procedures.
  • Insurance Premium Payment Rebate.
  • Hassle free documentation.
  • Faster turnaround time.

tata-iconThe event was a great success as it has helped build dreams of hundreds of truckers by giving them financial assistance at a very nominal rate of interest .It has thus paved way for more such melas to be organized in the coming months.